Why conventional CRM requirements gathering is flawed...
The conventional wisdom has it that that CRM requirements gathering consists of assimilating lists of functional requirements and then prioritizing and ranking them. On the surface this all seems very logical, but in practical terms it doesn’t work. Since this is the approach that most organizations take, I thought I’d take a few posts to explain why this approach is fundamentally flawed, and to outline a significantly better alternative. Before I get too far into solutions I’d like to use this post to illustrate the sorts of things that happen when people adopt the ‘functionality first’ approach and it goes something like this:
CPAs Need An Industrial Revolution
I liked the cover story in this week's Accounting Today - See Ya CD's, Software as a Service is Finally Catching On - by Liz Gold. She is on to...
Read more about CPAs Need An Industrial Revolution...Microsoft SaaS leaves partners feeling deskless
I've made it a point to write a lot about my excitement over the intersection of SaaS and the channel on this blog. At Intacct our channel business is currently growing at around 400% per year, partly because there is a huge amount of demand for...
Read more about Microsoft SaaS leaves partners feeling deskless...Do I stay or do I go? - when to change your CRM re
One interesting question that came up this week was ‘when is it right to change my CRM reseller?’ To position this a bit, a lot of CRM packages, Microsoft CRM being a good example, are sold through resellers and implementation partners rather than...
Read more about Do I stay or do I go? - when to change your CRM reseller......Where’d the wireframe go?
User experience designers are very comfortable in the land of architecture diagrams, user flows, and wireframes. We love our black-and-white drawings that specify interaction. And this is a problem.
One of my key realizations from last week’s UX...
Read more about Where’d the wireframe go?...The Best Web Polling Software
If you are looking to add an online poll to your website or blog, this comprehensive review of all popular web polling software will help you make the right...
Read more about The Best Web Polling Software ...Publish your Content for Free
So…you have written white papers and eBooks and they are up on your website. They are probably on the resources page and get their fair share of downloads. That’s good, but with some of the free publishing sites out there you can get more...
Read more about Publish your Content for Free...
