OpenTable senior VP of sales Mike Dodson once viewed Salesforce Chatter as a waste of time. Chatter is often billed as Facebook for enterprise, but the trouble is that this moniker is far too often taken literally. Chatter becomes a dumping ground for pictures of poodles, children’s birthday parties and inane status updates that do […]
There are a lot of different social networks and the idea of putting a lot of effort into all of them for social sales can be overwhelming. When you’re getting your feet wet with social sales it’s important not to bite off more than you can chew. That’s why it’s best to invest your time […]
Closing deals is, more often than not, a competition. You’re going up against other reps at rival companies or even your own. Many sales agents have discovered that incorporating social sales into their sales process can give them an advantage. In fact, a study from A Salesguy Consulting showed that reps who use social outperform […]
Is there anything as powerful as a recommendation from a friend or colleague? New research shows that Facebook “likes” could be a veritable goldmine. A joint study by academics at Johannes Gutenberg University Mainz (JGU) and the Technische Universität (TU) Darmstadt showed that customer recommendations can greatly influence buying behavior. The study was conducted with […]
A new social social media study conducted by J.D. Power and Associates has revealed a powerful link between between social media engagements and business metrics. The study surveyed consumers to discover how they interact with their favorite brands on social media sites. More than 87% of those surveyed indicated that social engagements with brands had […]
IBM is reporting that by adopting a social sales program they have been able to increase sales 400% over a single quarter. The program started with training the seven B2B sales reps in IBM’s Cloud Computing product division. IBM launched a program that focused on “intelligent listening,” using social media platforms to help discover conversations […]
A study by Oglivy & Mather and ChatTrends reveals that social media engagement has a positive impact on consumers. This study focused on quick service (fast food) restaurants and revealed that social media activity could boost consumption. Rather than just focusing on social, the study focused on demonstrating the results of social media in tandem […]
