Archive | June, 2013

Study: Customer Recommendations on Social Sites Boost Sales Activity

Is there anything as powerful as a recommendation from a friend or colleague? New research shows that Facebook “likes” could be a veritable goldmine. A joint study by academics at Johannes Gutenberg University Mainz (JGU) and the Technische Universität (TU) Darmstadt showed that customer recommendations can greatly influence buying behavior. The study was conducted with [...]

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