There are a lot of different social networks and the idea of putting a lot of effort into all of them for social sales can be overwhelming. When you’re getting your feet wet with social sales it’s important not to bite off more than you can chew. That’s why it’s best to invest your time […]
Archive | June, 2013
Getting Started with Social Sales Part 1: Profile Optimization
Closing deals is, more often than not, a competition. You’re going up against other reps at rival companies or even your own. Many sales agents have discovered that incorporating social sales into their sales process can give them an advantage. In fact, a study from A Salesguy Consulting showed that reps who use social outperform […]
Study: Customer Recommendations on Social Sites Boost Sales Activity
Is there anything as powerful as a recommendation from a friend or colleague? New research shows that Facebook “likes” could be a veritable goldmine. A joint study by academics at Johannes Gutenberg University Mainz (JGU) and the Technische Universität (TU) Darmstadt showed that customer recommendations can greatly influence buying behavior. The study was conducted with […]