A new social social media study conducted by J.D. Power and Associates has revealed a powerful link between between social media engagements and business metrics. The study surveyed consumers to discover how they interact with their favorite brands on social media sites. More than 87% of those surveyed indicated that social engagements with brands had […]
Archive | February, 2013
IBM Reports a 400% Increase in Sales During B2B Pilot Program
IBM is reporting that by adopting a social sales program they have been able to increase sales 400% over a single quarter. The program started with training the seven B2B sales reps in IBM’s Cloud Computing product division. IBM launched a program that focused on “intelligent listening,” using social media platforms to help discover conversations […]