Archive | March, 2012

Oglivy Study Shows Power of Integrated Social Sales

A study by Oglivy & Mather and ChatTrends reveals that social media engagement has a positive impact on consumers. This study focused on quick service (fast food) restaurants and revealed ┬áthat social media activity could boost consumption. Rather than just focusing on social, the study focused on demonstrating the results of social media in tandem […]

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