The Power of Chatter for Enterprise Sales

OpenTable senior VP of sales Mike Dodson once viewed Salesforce Chatter as a waste of time. Chatter is often billed as Facebook for enterprise, but the trouble is that this moniker is far too often taken literally. Chatter becomes a dumping ground for pictures of poodles, children’s birthday parties and inane status updates that do [...]

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Study: Customer Recommendations on Social Sites Boost Sales Activity

Is there anything as powerful as a recommendation from a friend or colleague? New research shows that Facebook “likes” could be a veritable goldmine. A joint study by academics at Johannes Gutenberg University Mainz (JGU) and the Technische Universität (TU) Darmstadt showed that customer recommendations can greatly influence buying behavior. The study was conducted with [...]

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IBM Reports a 400% Increase in Sales During B2B Pilot Program

IBM is reporting that by adopting a social sales program they have been able to increase sales 400% over a single quarter. The program started with training the seven B2B sales reps in IBM’s Cloud Computing product division. IBM launched a program that focused on “intelligent listening,” using social media platforms to help discover conversations [...]

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Oglivy Study Shows Power of Integrated Social Sales

A study by Oglivy & Mather and ChatTrends reveals that social media engagement has a positive impact on consumers. This study focused on quick service (fast food) restaurants and revealed  that social media activity could boost consumption. Rather than just focusing on social, the study focused on demonstrating the results of social media in tandem [...]

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